Have you ever seen a line of people outside the Apple store, waiting to be the first to get their hands on this new product. They are eager to pay top dollar for something they believe in. They are not nickel and diming with Apple about their phones. They consider themselves LUCKY to be the first to get it. Their fear is that the store will run out and they'll have to wait for theirs. This is what a strong marketing strategy does. And that's for a $700 phone. Shouldn't your HOME, worth hundreds of thousands be marketed with the same sophistication? That's where we come in. We are not claiming to have invented these techniques. We simply decided that we're going to take the lessons from those masters at Apple, De Beers, and anywhere else we can find them, and apply the principles of demand creation like exclusivity and scarcity to your home's market release.