We are on a mission to create unique sport innovations with a focus on sustainability, and to provoke a mentality of achievement within a community of like-minded people. A mentality of going as hard as possible and giving your all to achieve your goals. Our vision is to be the leading sports brand offering high-performance products, with a focus on sustainability, at an affordable price to like-minded athletes all over the world. With the following values as our guideline: Quality – a dedication to provide premium value. Integrity – always being our best selves and doing the right thing. Community – we are a collective of like-minded people. Transparency – laying everything on the table and hiding nothing. A will to achieve – never settling and giving our all to achieve our goals.