About We founded Big Tent Strategy to deliver best-in-class insight, brand strategy and experience design, with a passion for making a bigger and better difference for our clients by doing the work ourselves. No hierarchies, just decades of experience and cross-functional talent. Big and knotty problems are the kind we like, helping forge stronger bonds between brands and people through the power of empathy. Big Tent Strategy We feel the world is at a tipping point. People are craving honesty, transparency, humanity and – above all – empathy. We believe that brands will only succeed when they are authentically in-step with their audiences, share their values and are responsive to their needs. We are a director-level team of insight specialists, strategists, semioticians and experience designers with a passion for doing work that matters without hierarchies getting in the way. How? Bringing decades of accumulated knowledge and know-how. Challenging ourselves and our clients to find the truth often hidden behind the easy-to-find answers. Forging partnerships, having honest conversations and by listening. We understand that projects ebb and flow, that strategies never move in a straight line, that goal posts can shift. Based in London, our network and expertise has global reach. With years of experience across complex assignments covering insight, brand strategy and experience design. Please get in touch if you would like to learn more! And if you’re working in the charity or not-for-profit sector, please do ask about our pro-bono services. We’d love to help.