Creative Arts Wales is a new media company working through the medium of digital storytelling and the arts. Our client base covers both voluntary and community groups and the private sector . Digital storytelling is an engaging way for companies and organisations to connect with their customers and generate more attention and interest in their services and products. It’s also an unique way to let current and potential customers recognise, remember, and gain an insight into your organisation by making you and your business more personal and approachable. Taking the age old art of storytelling but with a modern twist, this unique method allows you to utilise your customer base and staff as a potential untapped marketing tool and to set up a 2 way dialogue with them. Basically digital stories are short films about 1-2 minutes long which incorporate images and audio to tell a story. Because the stories are condensed into such a short timespan their impact is more immediate than an advertising campaign and will not get out of date. Put them on your Intranet or website to build long lasting relationships with your customers and staff Set up a story to load as soon as someone lands on your website so you grab their attention straight away, making them want to find out more. Make your ‘about us’ page more memorable. Use stories from satisfied customers as testimonials If your company has a history or philosophy digital stories can get this across.