Ideal Concept Holding (ICH) is a privately held investment holding company with diversified interests including general trading, distribution, construction, furniture, food and beverage, among others. ICH has shared services offices that provide logistics, marketing, IT, legal, HR, office space and other services to the ICH group of companies. ICH currently operates in Azerbaijan, Turkey, UAE, and Georgia. The ICH group of companies include: 1- Qala Group (www.qalagroup.az) 2- Ideal Concept Contracting (www.idealconceptuae.com) 3- One O One General Trading (www.101trading.ae) 4- Freshberry Supermarket (www.freshberry.ae) 5- Bake N' Cake (www.bakencake.ae) 6- Le Mag (www.lemag.az) 7- Sabah Residence (www.sabahresidence.com)