DominateFund accelerates the growth and visibility of promising early-stage startups by coaching entrepreneurs in product, marketing, branding, media, customer acquisition, virality, user experience and design. Every startups needs attention to survive. Most of the time, this is attention from users, but startups also need to capture the attention of customers, enterprises, the press, other investors and top-tier prospects. Attention is a central component to a startup’s survival. DominateFund was founded by former Mashable Co-Editor Ben Parr, along with partners Matt Schlicht and Mazy Kazerooni. The fund's work is based on the team's experience in marketing, media and branding, along with Parr's research for his upcoming book, "Captivology: The Science of Capturing People's Attention".