Roca began life as a family business manufacturing cast iron radiators at a factory in Gavà, near Barcelona in 1917. Over the years, the portfolio gradually expanded and by 1929, Roca entered the bathroom environment for the first time. With an attentive focus to social changes, Roca has since been pioneering when tackling issues surrounding sustainability, design and technology, and remains at the forefront of these innovations today. Today, Roca reaches over 170 countries, supplied by 76 production plants with more than 20,000 employees worldwide. After one hundred years, Roca is still proud to call itself a family business. Roca Bathroom Products Inc, established in 2020, is a dedicated subsidiary of Roca Sanitario S.A and has a permanent base in the US with its own team, warehousing and stock. Roca products have been adapted and developed to comply with US standards.