THE LEAD (noun): The first sentence or short portion of an article that grabs the reader and contains a story's most important points. At The Lead PR, we distill your brand's narrative into stories and strategies that drive results. From traditional media relations and partnerships to social media and event production, The Lead PR excels at creating publicity programs that achieve your communications goals. We represent a wide range of clientele — from fashion and lifestyle brands to media companies, non-profits and foundations, corporations, and private individuals — and we understand the cultural currents that dictate consumer trends and media consumption. Our expertise in corporate and crisis communications has helped companies and individuals navigate sensitive and complex issues.