Fast developments create challenges for which plug and play solutions do not exist. We believe designers possess the inventiveness and creativity that form the basis for innovation. Design is a flexible and extendible discipline that can respond to the changes that modern society – and that of the future – demands. What if Lab challenges the business community and the design world to come up with specific answers to current issues. What if Lab is about exchange: companies and service organizations get the chance to work closely with professionals in design and designers get the chance can get caught up in large, more complex challenges. Both parties broaden their network at the same time. What if Lab is there for everyone who believes that everything can be better, more beautiful or more efficient and that recognizes the challenge in every problem. Results from the past offer no guarantees for the future, but do provide the proof that nothing is impossible!