IN A NUTSHELL Improving websites shouldn't involve guesswork. Host Digital is a conversion optimisation and ecommerce consultancy that uses evidence to help you sell more online. DATA > INSIGHT > ACTION We use data to inform design, content and information architecture. Our methodology is: - Evidence-based - Process-driven - Accountable BENEFITS - We help you: 1. Identify where your website is leaking money; 2. Optimise based on maximum revenue impact; 3. Quantify sales uplift based on live traffic results. METHODOLOGY - An optimal user experience should be data-driven. We integrate data with design, leveraging quantitative and qualitative insights to inform a website story. We use a LOT of tools, such as Google Analytics and user testing, to collect a LOT of data. But the real heavy-lifting is interpretation of that data into a real-world approach.