OTRB Inc. On The Rise Baby® Enterprise Inc. (On The Rise Baby®) is a way of life & Life Style Brand founded by Mr. Devan "Prince of Hype", Celebrity Hype Man to the Stars in Sports & Entertainment, established in October 1999 and former CBS-Morning Show Hype Man, after creating a uplifting community segment on the radio Morning Show geared to inspire and recognize local hero's throughout the school system making an On The Rise Baby® contribution in the community and region. On The Rise Baby® was born becoming quickly a cross-promoted Multi-Media production brand which success thrives in today's marketplace throughout the entertainment industry providing Top Fortune 500 companies Nationally and Internationally "The Voice" Over - produces and Directs the Radio / TV commercial production and graphic performance Ad Design campaigns seen throughout social, digital, TV & media outlets for corporate & privately own companies. The Company successfully produced International Pepsico - Twisto's Snack TV Commercial which currently runs in Argentina, South America featured voice, produced & Directed by Prince of Hype. Success has included Radio / TV commercials featured voice, produced & Directed by Prince of Hype and seen graphic design signature campaigns for brands such as Aruba Tourism, United States Coast Guard, Disney, Nickelodeon, Tommy Hilfiger, Belk, NIKE, & Nationwide Insurance just to name a few. A slate of upcoming radio & tv productions include CBS SPORTS, HYPE ENERGY DRINK, TOMMY JEANS, BELK, Mary J. Blige & Nas Tour!