I started Industry Analytics as a way to combat the “set and forget” mentality that exists across most industries, when clients spend thousands of dollars creating a website to then leave it for years without seeing how it’s working for them. I help to bridge the gap between website creation and understanding its performance, with a particular focus on continual improvement. With course content, customised training, and targeted webinars or seminars, I can help your clients and members use Google Analytics to make sense of their website, and learn how their marketing efforts are actually impacting the bottom line.