Your marketing strategy is your plan of attack--the difference between taking a shot in the dark, and making a calculated move. When it comes time to put your marketing dollars to work, do it with confidence. Know your audience, your message, and where and when your efforts will make the most impact. Set realistic short- and long-term goals, and have measures in place to identify when you have reached them. Because every client is unique, Archer creates 100% custom marketing strategies--there is no canned approach. Our strategic processes have been proven effective across a range of B2B and B2C industries--budgets large and small.