iREK is a design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow. We identify new ways to serve and support people by uncovering latent needs, behaviors, and desires. We envision new companies and brands, and we design the products, services, spaces, and interactive experiences that bring them to life. We help organizations build creative culture and the internal systems required to sustain innovation and launch new ventures. HOW WE DO IT? WE: Conduct an analysis of the market environment, your customers wants and needs and competitors. Be open to new ideas and adaptive to change. Develop a strategic responsive plan which includes innovation as a key business process across the entire business.Leadership in innovation. Train and empower employees to think innovatively from the top down. Inspirational leadership and motivation is what drives innovation in business. Connect with customers and employees to generate ideas for improving processes, products and services both internally and externally.