Brand Graffiti was launched in 1994. Its flagship company, Shree Ambica Industries was founded in 1972. Behind the genesis of this company was the vision to revolutionise the tile and surface décor industry. It started by pioneering creative designs, patterns, applications and formats to the existing product, thus giving tiles a great aesthetic value and never before looks. From adorning palaces for pharaohs in Egypt to being an embodiment of spiritual inspiration in churches of the new world, the tile has been looked upon by man as the medium that brings forth the true spirit of beauty. An artistic décor of tiles in citadels and chateaus gave monarchs of Rome and the rest of Europe the pleasure of being in the company of beauty. Graffiti was born with a vision of reviving and restoring the art of laying tiles. With its designer tiles, innovation in formats, designs, patterns and ranges for wall and floor décor, Graffiti puts tiles back on the pedestal of design and elegance. Graffiti designer tiles are exclusive by way of creativity, technicality, surface texture, feel or design on the surface. Over the years, Graffiti has garnered a reputation for its quality and innovation in designer application of tiles. It formed distribution alliances with leading Italian tile manufacturing companies like Marazzi, Refin, Monocibec, Naxos and Hi Tech Gres Saicis to introduce international high-end products in the Indian market, using its strength of doing value additions by creating designs, patterns and various formats for suitable applications required by architects for better marketing synergies. Today Graffiti has evolved as a complete surface décor brand to suit all lifestyles. Now, Graffiti products are not only used as floor or wall tiles, but are also used extensively as decorative wall hangings and to enhance living and other areas. Such innovative applications of tiles has completely redefined and revolutionised the way tiles are perceived.