“Elite” is a word often trivialized. But for Nike Basketball, “elite” represents only the best – and in the world of high school, only the best programs receive Nike support. The Nike Elite program partners with top high school teams to represent the Nike brand with excellence. Nationwide, over 40,000 boys and girls basketball programs exist, but Nike designates only 200 as elite. Sponsored schools receive permission to use the emblem, signaling an official endorsement by Nike's High School Department.