In 2010, the human race created 800 billion gigabytes, from tweets and Facebook updates to PowerPoint presentations and photographs. To put that into context, between the dawn of civilisation and 2003, we have only created five exabytes; now we are creating that amount every two days. Multiply data and you multiply the need for people to make sense of it. We used to be data poor, now the problem is data obesity. With Keemix, experts, passionates and professionnals are able to create micro-portals on specific subjects, collect information on the fly, organize them, and share them with like-minded readers.