Leading Edge Research is a South African market research consultancy that provides quantitative research solutions throughout Africa. This includes customized surveys as well as analysis of secondary data. We help our clients to really stretch their research budgets by providing professional, high quality primary research at extremely competitive prices. Our expertise include: U&A’s and Brand Equity studies. Tracking studies. Segmentation research. Concept and Product Testing. Customer Satisfaction / Customer experience assessments. Panels, Research Communities, Mobile data collection. Amps Category reports. Some of the guiding principles behind our research philosophy are: Be flexible Experimentation & Choice based research Cost Effectiveness Integration