MCouture is a female fashion brand that was established in 2012 in a very heart of Europe, Riga, Latvia. The first collection of ready-to-wear dresses was introduced to a wider society in late 2012, and since that time the brand is spoiling its customers with feminine, royal gowns that can be worn both during the working day and for special occasions. Initiated by a very talented Latvian designer Julia Malahova, the first show of MCouture was a big success and the brand has gathered a lot of attention from public, especially elegant women sharing similar values ever since. The brand was also spotted by foreign press, which has warmly welcomed the concept and philosophy of MCouture brand. Since then, MCouture has participated in many fashion shows, both in its home country and abroad, and its artistic director Julia Malahova was nominated by Baltic Fashion Federation and won Latvian Fashion and Style Awards in 2013, 2014, 2015 and 2016. MCouture clothes are often spotted on fashion magazines covers, such as L’Officiel Italia, L’Officiel Russia, L’Officiel Baltics, Vogue, Jute Magazine and so on. The brand is very proud about the premium quality of its products, since all of the dresses and blouses are made of 100% silk, which is specially selected by the designer in Italy, a country well known for its excellent quality in fabrics. The brand is also using its unique printed silk that is created with talented artists from Europe. All the clothes are tailored by the best professionals in Latvia, and due to that fact are really timeless, as the quality of the clothes can compete with the best world-known designers.