Since 2007, TotalBeauty.com has believed in truth, democracy, and education with style. We are driven by a commitment to improve women's lives by covering daily breakthroughs in beauty and health, with a focus on storytelling and original reporting. Every day we introduce women to new products, trends and inspiration, and provide them with a powerful platform to share their feedback and product reviews. Before TotalBeauty.com, if a beauty product did not meet its claims, a shopper had no way of knowing. Traditional marketing and print media just didn't discuss such things. But TotalBeauty.com changed all that. In 2007, we launched as the first major beauty publisher curating all sides of consumer reviews. It established TotalBeauty.com as the company that set a new level of trust and honesty in beauty publishing - something we are still known for today.