Shopping At Night Time (SANT) is a fashion and footwear e-commerce company based in Hong Kong. SANT aims to be the most famous online fashion shop in Hong Kong in the first three years. SANT is an all in one e-shop. Its products will include a huge numbers of Brands (mainly Euros and America). For the e-shop designs, simplifying and accelerating navigate and purchase are the development directions for SANT website and mobile applications. Nowadays, time and location are no longer being the limitation of shopping online since the improvement of internet technologies. After the professionally e-shop development and right marketing strategies, people will love SANT and SANT can rapidly gain market share as well as develop the oversea market.