LIVE TRUE LONDON is a fashion forward salon concept designed around the theme of authenticity with salons in Clapham, Vauxhall, Soho and Brixton. It’s about stylists feeling happy to create amazing work and clients feeling comfortable to share what looks they think will make them feel more authentic to themselves. To do that we think there needs to be a ‘non-judgey’ culture and a collaborative nature of process. We openly encourage creativity from stylists and clients alike. www.livetruelondon.com @livetruelondon