With our audience-first approach, we enable marketers to place the consumer at the center of every business challenge, unlocking true indicators for change. As global experts in AI-driven Arabic consumer intelligence, we power our human excellence with a new wave of technology that is able to understand and analyse Arabic dialects. We have an unparalleled, real-time understanding of how Arabic consumers are interacting with brands and reacting to the changing world around them, and we use this to create a foundation for impactful strategic data analysis. With the addition of natural language processing, we reinforce and add context to our analysis with the ability to predict behavioural changes — including consumption — for the future. Unlike global platform solutions, we are able to create an emotive portrait of an Arab-world consumer enriched with cultural, linguistic, and regional behavioural traits.