Why Sports Media Group is a social enterprise dedicated to assisting the wide range of organisations challenged with creating an active nation. We seek to ensure greater participation in UK sports from all areas of society regardless of gender, age, faith, ethnic origin, sexual orientation, economic position, disability or level of ability. Through a series of strategic conferences and accompanying digital and social engagement strategies, Why Sports will provide a platform to drive greater collaboration across the leading governing bodies and their delivery agents for UK sport. In turn, it is hoped that strong governance can be improved upon, participation increased, and partnerships strengthened. Twitter: @whysportsmedia