Founded in 1992, Innovative Travel Marketing (ITM) specializes in strategic media planning and buying for the hospitality industry using barter as a financial tool to expand marketing budgets that increase direct business and profitability. ITM works in partnership with your team to give legs to the success of your client brand marketing and public relations campaigns. We take a sophisticated process and simplify it to expand your hotel’s ability to maximize its advertising budget. President Jody Merl has more than 25 years of hotel sales and marketing experience and has been honored with many industry accolades. Recipient of HSMAI’s Top 25 Extraordinary Minds in Hospitality Sales, Marketing and Revenue Optimization. HSMAI Professional of the Year Award – Jody was the first individual to receive this honor by the New York Chapter of the Hotel Sales and Marketing Association International. HSMAI Golden Bell Award for Community Service – Annual international awards competition by HSMAI. Award given on behalf of the work of the ITM Hospitality Fund.