Black Ice Strategies
www.blackicestrategies.comOpens Roads to Lead New Opportunities. When we engage, we go to work, collaborating with you to advance your business and providing an output that will help you to advance your business to the next level. BUSINESS BUILDING & EXPANSION Your plan has to be ready for multiple audiences -- from investors to customers to bankers and channel partners. The flexibility you have with planning allows you to communicate your go-forward plans with every constituency to interact with. A typical engagement includes: Product/service positioning and differentiation Competitive landscape Market sizing and segmentation Channel strategy Marketing plan Product or services roadmap Pricing strategies Multi-year financial model Summary financial model Sales funnel and funnel analytics Performance dashboard Cash flow tracking and forecasting Weekly status report and work log IF YOU’RE RAISING MONEY, WE AUGMENT THE BUSINESS BUILDING & EXPANSION DELIVERABLES WITH… Investability scorecard Capitalization scenarios Ask / Use Of Funds Public comparables and Valuation Analysis MARKETING STRATEGY & EXECUTIONS Persona Identification and Development Characterize Audience - Current and Prospect(s) Marketing Strategy - Short and Long Term Goals Channel Structures and activation strategies Competitive Differentiation Define/ Prioritize Execution(s) including, but not limited to Editorial calendar and content assistance Marketing Programs and Related Budgets
Read moreOpens Roads to Lead New Opportunities. When we engage, we go to work, collaborating with you to advance your business and providing an output that will help you to advance your business to the next level. BUSINESS BUILDING & EXPANSION Your plan has to be ready for multiple audiences -- from investors to customers to bankers and channel partners. The flexibility you have with planning allows you to communicate your go-forward plans with every constituency to interact with. A typical engagement includes: Product/service positioning and differentiation Competitive landscape Market sizing and segmentation Channel strategy Marketing plan Product or services roadmap Pricing strategies Multi-year financial model Summary financial model Sales funnel and funnel analytics Performance dashboard Cash flow tracking and forecasting Weekly status report and work log IF YOU’RE RAISING MONEY, WE AUGMENT THE BUSINESS BUILDING & EXPANSION DELIVERABLES WITH… Investability scorecard Capitalization scenarios Ask / Use Of Funds Public comparables and Valuation Analysis MARKETING STRATEGY & EXECUTIONS Persona Identification and Development Characterize Audience - Current and Prospect(s) Marketing Strategy - Short and Long Term Goals Channel Structures and activation strategies Competitive Differentiation Define/ Prioritize Execution(s) including, but not limited to Editorial calendar and content assistance Marketing Programs and Related Budgets
Read moreCountry
State
Pennsylvania
City (Headquarters)
Pittsburgh
Industry
Employees
1-10
Founded
2018
Social
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Principal , Marketing Strategist , Black Ice Strategies , Pd Marketing Pgh
Email ****** @****.comPhone (***) ****-****
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