Doing Business In is an annual case competition by Novozymes, The Boston Consulting Group and Djøf. The purpose of DBI is to provide 30 top students, from a wide range of disciplines and universities, the opportunity to gain indepth knowledge about a present international challenge of the front-runner in the enzyme industry - Novozymes. On the trip the students are challenged to move beyond their class room knowledge and integrate their academic learning with prior work experience and street smartness, both their own and their fellow students’.