WE ARE CAMELEON(S). These are our beliefs. OUTLET EQUALS VALUE Our goal is to present you a mixture of high-end quality brands and sustainable products at competitive prices. Our promise has always been, and will always be, ‘Selected brands. Reduced prices’. MINDFUL CONSUMPTION Our DNA is wired with a promise to the planet, both as the first eco-built store in Europe and in our mission: selling the unsold. We continue to advocate for mindful consumption particularly: sharing, upcycling, zero-waste, circularity and soft mobility. LONG LIVE PHYSICAL RETAIL Physical places will always play a key role in the digital economy as a destination space and treasure hunt to discover different brands and products: "A place to stroll, buy smart and consume responsibly". INCLUSIVE COMMUNITY As a forerunner for the membership concept, we feel privileged to be hosts to such a community. We want to include you even more, to interact and participate in fostering tomorrows Cameleon new retail experience. HUMAN FIRST During our ‘rebirth’ we’ve rebuilt Cameleon based on equality and integrity. We believe everyone at Cameleon is on the ‘same boat’ as workers, as shareholders. The bonds between teams are now stronger than ever.