Every minute of every day thousands of voices are clamouring for attention. Spam. Texts. Web banner ads. Twitter. Instagram. YouTube. Facebook. Google. And, yes, even free to air TV. All pounding away. Message after message after message. It’s very easy to get drowned out in the white noise of that increasingly complex media landscape. The first step is to stand out. That’s not so easy of course when everyone else is also trying to stand out. Volume alone isn’t enough (we don’t know about you, but we find it hard to listen to someone who’s yelling at us). Which is why we’re committed, not merely to the big idea, but to the big idea that connects. It’s important to get noticed. But to start a conversation, we believe, it’s even more important to engage.