ZO•ON create clothes that give people the confidence to get out there and move freely between the city and nature – whatever the weather. We live with nature and its uncontrollable power - amid wild winds and mesmerizing mountains. We feel the roar of nature's fury, or the soft kiss of a snowflake, only to be reinvigorated by freezing iced waters. As Icelandic people, we meet nature's full force every day - that's when we loose track of time, feel at one with our surroundings and gain confidence to push forward. Our design start with the demands of the Icelandic environment and we use technical materials, carefully crafted to create a modern, stylish look. A look that can take you around the cities and natural wonders of the world. Without compromising on style, our clothes adapt to the urban playground or your next encounter out in nature.