Young Modern British Luxury PPQ stands for young classic style with an edge, a quintessential modern British fashion brand. It combines style and content into everyday living. The mix of irreverent Pop Lux with Chic Cool creates a truly original product and offers a level of individualism and a slice of Rock ‘n’ Roll to its many devotees. Founded in 1992 PPQ began as a cooperative straddling the world of art, music, and fashion. Since then PPQ’s founders Percy Parker and Amy Molyneaux have evolved PPQ from a cult status label into a viable high-end and commercial fashion brand and business much loved by press and public alike. PPQ began to show it’s collection on schedule at London fashion week in 2004 and now occupies the opening headline slot of the week.