ReelCamo Girl™ (RCG) was founded by Lauren Hill. She recognized the need for a place where women could share their outdoor experiences and interest in clean eating and self-sufficiency away from the antis. RCG is community of strong, supportive women who have a passion for the outdoors. Through the website and social media networks, it offers a place where ladies can share their pictures, stories, wild game and fish recipes, and news articles about conservation and hunting perspectives.