The Awkward Digital Company is a digital agency that delivers expert paid search account management & optimisation, data automation, and high levels of client service. Yes, we're a bit awkward. And that's good! Awkward people are more concerned with substance over style. They’re passionate about the detail, and obsess over preparation and delivery. And they give straight and honest answers. Some things we do very well: Paying attention - you'd be surprised how many people don’t. We listen, and we're not afraid to ask the questions that might make us sound silly, if it means improving our understanding. We’re curious - we know that understanding our clients’ history, culture, competitors, marketplace, challenges, goals, hopes, and dreams, is the difference between an average service and a brilliant one. We talk - we prefer face-to-face, or over the phone – and as regularly as necessary. We’re precise - we measure the effect of all marketing channels, not just those that we manage. We build - we create and maintain our own technology and IP (such as bid management and reporting) and customise it to the needs of our clients. Retaining a full understanding of the technology we use gives us the control and customisation that off-the-shelf products are simply unable to offer. We’re not always right - we love to be challenged, and a bright idea is a bright idea, wherever it comes from (and we admit mistakes when we make them) (which isn’t often). We’re impartial - we agree a fixed fee with our clients, never a commission. We’ve never been incentivised to prioritise spend over good performance.