“Safety First” is Oman’s leading Not-For-Profit, community first, organisation engaged in creating awareness and improving road safety in order to reduce road deaths and accidents. The company has been founded by Hamed al Wahaibi and Ali al Habsi who are well known, highly popular, leading sports personalities in Oman. VISION: We seek to contribute to the future prosperity of Oman by making its roads a safer place for all road users. MISSION: By 2020 we aim to reduce the number of road traffic accidents and fatalities by 50% as part of the United Nations Decade of Action for Road Safety. We will work towards this goal by partnering with the Government, the police and emergency services, society and individuals, running awareness campaigns year round to inform and empower people to make safer choices when using the roads.