When we organized the first color festival in Poland, almost no one understood the meaning of words „Festiwal Kolorów” or „Kolory Holi”, even the Polish Google site. In this moment, you can find >1 mln results while typing these phases in Google Search. Every year we organize ca. 15 massive events and co-organize more than 250 smaller color parties coloring up to 200 000 participants yearly. Meant to be a one-time party for a group of friends, the idea grew to a nationwide, free-admission concert tour, taking place every summer in Polish cities, with thousands of participants at each event. Our mission is to promote positive mental attitude and active lifestyle among the youth. The project was at that time the first of its kind and even now although the idea has been copied by many organizations, it still holds the title of the biggest colorful music event in Poland.