Stowarzyszenie Content Marketing Polska (past Stowarzyszenie Prasy Firmowej) is the association of leading Polish custom publishers and marketers. It was founded in 2007 in order to form and spread high quality and ethical standards in custom publishing industry. It engages custom publishers, custom media owners and other people acting in the field. SCMP is a young but fast growing association. It is a platform for experience and knowledge exchange between custom publishers, mass media and clients. Being a member of the association reflects not only high quality standards but also readiness to professionalize custom publishing services in Poland as well as to follow the rules of civilised custom publishing market, code of business and publishing ethics. Every year SCMP organises custom media contest Power of Content Marketing Awards (www.szpaltyroku.pl) which attracts a great number of custom media titles, both printed and electronic. In the framework of Academy of SCMP we organise lectures and seminars devoted to custom publishing and delivered by the experts in the field.