Square Loop was launched at Lakme fashion week winter festive 2013 as an accessories label with contemporary designs of bags for modern and urban women and men. The label makes a strong statement with its minimal approach to design and keeping a structured and clean look by breaking away from the conventional usage of patterns or embellishments. The designs are handcrafted that reflects a strong sense of refined and exquisite quality combined with the highest attention to detail and function. Though Square loop specializes in contemporary unisex bags like backpacks, weekenders and laptop bags, it also offers clutches, satchels, totes and small leather accessories.