Independent creative design consultant with over 15 years of professional experience with experience primarily working cross-functionally on both the Marketing and Product development teams. Experience includes Branding, Digital, Print work and 10 years of UI/UX experience, User Interface design and development based on user experience research. Deborah Arroyo solves problems for people from concept through launch using a user-centered design (UCD) approach that meets client’s business needs with technology solutions. This includes making visual and usability improvements to online products, streamlining the user experience and maximizing user-engagement by translating user research findings into sitemaps, user flows, wireframes, interactive prototypes, and other UX artifacts. Let's connect, partner to design and build something great.