Currently care practices are not determined by consumers, but driven by provider preference, financial concerns, liability concerns, and deeply embedded (yet outdated) practice patterns. We believe that birth can be better and that it matters. It matters for the lifelong mental health and well-being of the entire family. A healthy happy mom is a healthy happy family. We believe that women are the ultimate decisions makers in childbirth, and they have the right to be treated with dignity and compassion. We believe that the U.S. maternity care system is decades behind what we know is best for mothers and babies and that there is no real motivation for the system to change. But most importantly, we believe that when people have the tools to inspire change, they will take action.