Carácter is a boutique marketing and communications consulting firm. Our offer is focused on strategy development and planning to convert decisions into actions that deliver business success. As professionals, in Carácter, we have more than 25 years of experience in industries as chemical, textile, pharmaceutical, financial, technology, retail, and services. Our enthusiasm leads us to achieve results that are tailored to our clients. We are thorough and pragmatic in our approach. Our areas of expertise are: • Research + Analysis + Insights • Brand Health Evaluation / Construction / Refresh • Integrated Marketing / COMS Strategy • Media planning • Influence, clout, and PR • Reputational Crisis management • Social Responsibility + Sponsorships • Employee Branding • Experiential Marketing • Creative Campaign Development • Storytelling • Visual Design • Digital Strategy / Digital Comms Planning • Social Network Comms