Headquartered in Malmö, Sweden, PaperTale AB (publ) is building a public blockchain based technology solution; while this platform is currently just being offered to fashion brands, it will be available to other consumer goods industries as it develops. The aim of the technology is to bring radical transparency to the consumers and develop incentives based innovative solutions for brands and the factories. Since its inception in 2019, PaperTale’s concept has received widespread recognition from the academics, media and the industry. Today it is en route to fixing a fractured supply chain model, (once thought to be impossible) and building a more honest future.