GFW Clothing was founded in 2015 (part of Gender Free World Ltd) by a little group of like-minded individuals who passionately believe that what we have in our pants has disproportionately restricted the access to choice of clothing on the high street and online. What started as conversation about buying shirts that were essentially less feminine in their cut and colours, became an obsession with the highly gendered world of retail across the board. From clothing to gifts, toys and toiletries, we are forced to define a gender before making purchases. Let's take shirts: For women this can often mean choosing from a limited range of pink or pastel, frilly, bust emphasising blouses. Where are the bold colours, interesting or fun fabrics and short sleeves? For men there is much more choice but usually assumes a traditional masculine shape with little variation, this is especially limiting for FTM transgendered people. We are aware that the term 'gender' can be interpreted in different ways and can be controversial. Keeping it simple - we are not saying we want a world without gender, only that it is unfair that gender can limit and restrict your choices. Our shirts are designed with a gender neutral sensibility to fit body shape. A looser cut with left over right buttoning and a hidden bust button to avoid gaping in the chest area.