When businesses make short-term decisions for immediate profit, sacrificing long-term relationships, their customers then spread that negative experience quickly. They do so not only with online reviews, but in social media and word-of-mouth. At Essential Business Marketing, we have experienced a better way to be successful. Businesses that we have helped align their success with their customers through those long-term relationships have not only scaled in profit, but have also created more loyal, repeat customers. It's about the marathon, not the sprint.