INNCO supports the rights and well-being of 112 million adults worldwide who use safer nicotine alternatives to avoid toxic forms of tobacco. We are ex-smokers, and we demand that our lived-experience should not be ignored. INNCO is a nonprofit organization (40 member organizations in 35 countries). We do not accept funding from industry, and do not promote products. We promote health and saving lives. And we promote harm reduction. Harm reduction stands in stark contrast to prohibitions and stigma. It acknowledges the dignity and humanity of people, in our case: People who use Safer Nicotine alternatives to toxic tobacco. Harm reduction focuses on minimizing negative consequences and promoting optimal health and social inclusion.