There's a brand identity crisis in the world and marketing has turned into a sale. It's time to get back to focusing on your ideation, passion, personality and competence so you can see your ideal audiences and formulate a sound strategy. Consider it a psychology session – but it's still not that simple. You see, marketing efficiency [ and your returns ] also rely heavily on the systems, processes and teams you have in place. One missing or kinked link can weaken the sum of all parts – no matter how good it sounds. When you're critical, stick to your roots and provide a seamless [memorable] experience, customer appreciation occurs. In turn, they come back and tell their friends. I offer strategic consultation, creative direction and brand development coaching – as well as photo and video services in the Memphis, Tennessee area.