Since its creation in 1999 in Antwerp, the Essentiel fashion brand grew up around its basic values: emotion, originality, luxury and passion. Present with its own shops in Belgium, the Netherlands, Germany, UK and France, Essentiel is also represented in other European countries and on its way to expand globally. Our Mission ESSENTIEL’s Mission is twofold: • bringing fun into Fashion through a subtle mix of prints, colors and fabrics, at an affordable price • plunging into the Essentiel’s world should be an experience leading to dream, emotion and happiness Our Vision We want to: • expand ESSENTIEL’s image globally through the right choice of local distribution channels’ mix • become and remain the undisputed leader in affordable Fashion • increase the importance of accessories to broaden our customers’ reach • ensure constant sales dynamics through multiple collection’s themes per year • optimize our internal processes and supply-chain to increase profitability Our Values Our genuine values are: • Passion: be passionate and enthusiastic in everything you accomplish • Innovation: be creative and innovative all the time; leave your mind open to emotion and feeling • Consistency: spread your image coherently everywhere • Permanent questioning: nothing is due or eternal; continuously question yourself to stay at the top • Integrity: be respectful, human and fair with everyone