Eat fresh, locally caught fish. We connect fishermen and fishmongers with local fish consumers, by allowing fish consumers to see where and what fresh fish is available. There is currently no easy or universal system that connects consumers directly to the source of their seafood, although there is a desire and a global trend towards eating locally. Our service is currently the only one in Denmark that would allow fish consumers to communicate in an effective and efficient way with the fishermen and fishmongers who provide locally caught fish to the area.