The Long Group is a banking sector industry thought leader. For more than 25 years The Long Group has been building benchmarks for performance and providing business intelligence analytics, strategic insight and guidance. The Long Group's suite of trademarked services allows financial institutions to drive revenue, control costs and improve performance by thinking strategically and acting tactically. The Long Group provides analytical, marketing and planning solutions. CustomerLab® NextProductLab® RevMarketingTM StaffingLab® MarketLab® LocationLab® BranchLab® PlanningLab® PerceptionLab® EmployeeCultureLabTM ProftLab®