KGC specializes in qualitative research methods with an emphasis in healthcare - pharma/ biotech, devices, MCOs hospitals, etc. Our mission has always been the same: to provide high quality, high value insights that help clients make more informed business decisions. We offer expertise that spans healthcare – Pharmaceuticals, Medical Devices, Diagnostics, Biotech, Hospitals, Long-term Care, and more. Our qualitative research consultants combine years of experience with creative thinking to provide crucial insights on your product, brand, or company. We fuse proven methods with cutting-edge techniques to better understand your customers’ opinions, perceptions, beliefs, and attitudes. KGC is an early adopter of new technologies and a leader in practicing new qualitative research methods. We offer support at every phase – from pre-launch positioning, to optimizing marketing strategy, to maximizing your profit potential in the latter stages of the product life cycle.