Does your company have Universal Appeal? > Our Philosophy Clean, sharp, clear… interesting. It is an incredibly simple philosophy, but it is not always straightforward to produce. Too many ideas can get in the way of the best design. Our designs are based upon our early client discussions and collaboration with our extensive network of partner resources. > Our Inspiration Quality and functionality. There are many high quality products out there, but sometimes the simplest (in appearance) are the best. Beats by Dr Dre, Adobe, Dyson, Pretty Green and Apple are some of my favourites products. Sleek and simple designs on the exterior, with cutting edge technology on the inside. Their brand marketing and advertising is simplistic and high class. When it comes to branding, the largest corporations and companies in the world have the simplest of logo (or brandmark). Whether it is symbolic, image-driven or typeface only, iconic brands identify with us on a visual basis and remain recognisable in an instant.